This film was made for Luton Borough Council, and shown at the 2040 Conference held in 2023. The film aimed to help the stakeholders and public imagine a brighter future for Luton and launch the initiatives that the Council would take to make this future a reality.

The creative was simple but effective. We filmed in one location and had some notable “Lutonians” come to talk to us about the future they imagined for their hometown.